Demographics     

Tennis in Canada; the sport landscape

Tennis has a large and growing participant base

  • More than 4 million occasional players
  • More than 1.6 million frequent players
  • Six per cent (6%) annual growth since 2002

Tennis participation includes all ages:

  • Twenty-three per cent (23%) are between the ages of 12-17
  • Twenty-three per cent (23%) are between the ages of 18-24
  • Adults (25+) comprise 54% of total frequent participation in tennis

The tennis audience is upwardly mobile:

  • aged 25-44 years old
  • university educated
  • adults with children
  • $75,000 Household Income

The size of the tennis enthusiast market (play/watch or attend) is similar in size to the football, golf, basketball, soccer, downhill skiing and baseball enthusiast:

  • 17% of the total 12+ population
  • More than 1,000 accredited national and international media members

Dudi Sela Men's Singles Champion.
Johanna Konta Women's Singles Champion.
Frederik Neilson and Treat Huey Doubles Champions.
Johanna Konta and Maria Sanchez Doubles Champions.
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